I was in the Etsy Forums today and someone asked the question - Are we doing to much?
Trying to get your name out there, getting people buy from your shop, and networking is a lot of work and time consuming. I have my Etsy shop, 1000 Markets shop, this blog, Facebook, Twitter, and Cosa Verde that I participate in regularly. Of course there are social networks and business sites such as Indiepublic, Handmadeolgy, We love Etsy and more, and if you are like me blogs to read and comment on. I could go on but you get the point.
I spend hours on the computer, but I don't see a lot of sales, or people checking out my sites from these venues (according to Google Analytics) is it a waste of time? Or am I just building my business?
I know this post should be a business tip, but I thought I would share with you an experiment I am going to try to see if I can still get customers to my shop by spending more quality time on my online and offline business needs.
I am going to schedule my computer time so I spend fewer hours on the computer and each week concentrate on one venue to build a good base of core customers.
Week one - May 5 - 11
-I will be on the computer in the morning only - 3 hours max (checking my shops, sending and answering e-mail, twittering, reading blogs, etc...)
-Work on my Blog to grow my followers
Week two - May 12 - 18
-I will be on the computer in the afternoon only - 3 hours max (by the end of this week I hope to know which time of day produces the best results morning or afternoon)
-Work on Facebook to grow my fan base and create a nice page
Next week I will post what I am going to do in week 3 & 4.
When I am not on the computer I am going to create more pieces and start building my inventory. I also want to start working on a collection to sell to retail stores. I have a retail store in Alaska that is going to start carrying my pieces at the end of this month (they found me on Etsy) I would like to do more of that.
Doing this I hope to find balance and more creative ways to build my business. Maybe putting my efforts into fewer venues and giving them my best effort I hope to see a growth in my business.
I will let you know next week how its going!
Question of the day - Are we doing to much?
Do you think spending more quality time on a few venues is better then spreading yourself around to attract more customers? Or is more better?
I would love to here what is or is not working for you. Please share your experiences.
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